Studio
Experiences that stay in mind, and continue to work in your CRM
For brands that want more than visibility — real connections, bold moments, lasting impact.
The THE DRIVERS ecosystem
Co-branding across all channels
App, website, social, newsletter, events, your brand is present across all touchpoints in a credible, curated environment.
Exclusive app integration
Service or feature integration directly within the app, visible to daily active users, not placed beside them.
Community insights & strategy
Strategic calls, audience data and direct insights into one of the most active driver communities in the DACH region.
Guaranteed event presence
Naming rights, POS, presence and content rights at all events, Cars & Coffee, XMAS Drive and more.
Driver Experience
For brands that co-create experiences.
The driver community lives offline. At driver meets, group drives, Cars & Coffee and curated routes, real moments are created, and real visuals. As a sponsor, you are part of it, not just beside it. With naming rights, live presence and content that continues beyond the event.
Naming rights & POS presence
Your name carries the event. Flags, signage, moderation, physical visibility in an environment people truly engage with.
Content creation & rights
Professional photo and video production including usage rights, for your own channels and campaigns.
Live stream & social coverage
Real-time coverage across THE DRIVERS channels. Stories, reels and live formats positioning your brand as a natural part of the experience.
Story value
Real impact that continues generating reach weeks after the event.
For brands with clear objectives
No wasted reach. No irrelevant environment. Advertising on THE DRIVERS reaches a verified, highly relevant audience, B2B automotive and lifestyle-focused. 52% Switzerland, high purchasing power and proximity. Whether awareness or curated packages – we focus on impact, not just budget.
In-app & digita
Banners across dashboard, routes and meets. Website, newsletter (DK readers) and push notifications on an opt-in basis.
Advertorial & car review
Editorially integrated content, authentically told with your brand as a natural part of the story.
Social & content
Instagram, TikTok, Facebook, ads, reels and push storytelling with authentic community integration.
Lead activation
RSVP, event lists, vouchers, link-outs, every campaign delivers measurable, high-quality leads.